Mobile Marketing is Changing the Game for Higher Education

 

picture source: https://pixabay.com/photos/social-media-social-keyboard-icon-4140959/

Higher education institutions now experience a complete transformation through mobile marketing strategies. The platform enables educational institutions to develop innovative service delivery methods while reaching a wider student population.

Higher education institutions can use mobile marketing through social media and search ads and mobile apps and AI personalization and VR to reach their target audience. The system enables institutions to direct their recruitment efforts at students who live within specific geographic areas.

Higher education institutions need to develop mobile-friendly content which appeals to modern students. Visual content including videos and images proves more effective than text-based messages for reaching students. The short attention span of eight seconds requires content to deliver immediate impact through concise and engaging messages. Students watch more than two hours of online videos each day while spending most of their time on Instagram, Snapchat, TikTok and YouTube platforms and 97% of them use at least one platform every day.

A mobile marketing campaign requires interactive experiences and user-generated content and personalized offers because Gen Z students find these elements essential for success.

Mobile marketing provides simpler access to users than other digital advertising platforms. The platform allows new users to begin without requiring advanced technology or deep technical skills while providing straightforward measurement tools for campaign success. Social media ads provide better cost efficiency than traditional radio or TV advertising because they are generally less expensive. Research from 2023 indicated that 90% of marketers achieved sales growth through the implementation of location data to enhance their advertising results.

Mobile marketing presents three major challenges including privacy risks and additional user expenses and minimal tolerance for mistakes.

all the information is source from the links below👇


 https://www.thinkorion.com/blog/mobile-marketing-strategy-for-higher-education

https://www.eneblur.com/blog/mobile-marketing-strategies-for-reaching-todays-students/

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