The Power of Email Marketing in Higher Education

picture source:https://pixabay.com/photos/emailers-template-email-marketing-3487698/

The rise of TikTok trends and digital ad spending has led many to overlook the simple yet powerful tool of email. The educational sector of universities and higher education institutions sees email marketing as a thriving practice.

Student recruitment remains the domain of email marketing even though newer platforms receive more media attention. The number of people engaging with email has increased dramatically by 78% throughout the past few years. The substantial increase in email engagement proves that this communication method remains an effective tool for reaching students.

The number of email users worldwide will exceed 4.6 billion by 2025 while daily email transmissions will reach 376 billion. Higher education marketers can leverage this massive opportunity to establish direct contact with their target student audience.

Personalization Drives Results

Higher education email marketing success depends on delivering specific content to appropriate student audiences. The right technology enables institutions to gather data while creating student personas and monitoring user paths and delivering customized email communications. Personalized communication methods help create stronger student connections which leads to improved engagement.

Visual Storytelling Matters

The first element students notice in an email message is the header image. Your opportunity to grab immediate attention exists during this moment. Select genuine unposed images of contented students which demonstrate the university experience and academic advantages of studying in your location.

Include your university logo but maintain a clean design with minimal text. Less is more. Most students access emails through mobile devices so present your message in a concise format that combines visual elements with simple text for easy reading.

all the information is source from the links below👇

https://www.salesforce.com/au/education/marketing-software/higher-education-email-marketing-https://www.keg.com/news/direct-email-marketing-best-practices

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