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Showing posts from June, 2025

Virtual and Augmented Reality (VR/AR) in Education

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Virtual reality and augmented reality technologies revolutionize education by developing interactive learning environments that simulate real-world experiences. The creators at Avantis Education through ClassVR explain how Virtual Reality and Augmented Reality deliver multiple advantages for student wellbeing together with personal growth. Students who grew up in the digital age show natural affinity for technology because they have experienced it since birth. Through these tools students become active learners which results in higher engagement levels and superior learning achievements. The main advantage of VR/AR technology is its ability to provide equal learning opportunities to all students. VR/AR technology eliminates financial and geographical obstacles to let students from any background explore new environments and historical sites regardless of their location. The ClassVR platform at St Mark’s Anglican Community School in Perth enables students to develop their physical abili...

Mobile Marketing is Changing the Game for Higher Education

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  picture source:  https://pixabay.com/photos/social-media-social-keyboard-icon-4140959/ Higher education institutions now experience a complete transformation through mobile marketing strategies. The platform enables educational institutions to develop innovative service delivery methods while reaching a wider student population. Higher education institutions can use mobile marketing through social media and search ads and mobile apps and AI personalization and VR to reach their target audience. The system enables institutions to direct their recruitment efforts at students who live within specific geographic areas. Higher education institutions need to develop mobile-friendly content which appeals to modern students. Visual content including videos and images proves more effective than text-based messages for reaching students. The short attention span of eight seconds requires content to deliver immediate impact through concise and engaging messages. Students watch more tha...

The Power of Email Marketing in Higher Education

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picture source: https://pixabay.com/photos/emailers-template-email-marketing-3487698/ The rise of TikTok trends and digital ad spending has led many to overlook the simple yet powerful tool of email. The educational sector of universities and higher education institutions sees email marketing as a thriving practice. Student recruitment remains the domain of email marketing even though newer platforms receive more media attention. The number of people engaging with email has increased dramatically by 78% throughout the past few years. The substantial increase in email engagement proves that this communication method remains an effective tool for reaching students. The number of email users worldwide will exceed 4.6 billion by 2025 while daily email transmissions will reach 376 billion. Higher education marketers can leverage this massive opportunity to establish direct contact with their target student audience. Personalization Drives Results Higher education email marketing success dep...